Having the opportunity to influence and rebuild some part of a mobile app with a user base of thousands of customers is definitely a challenge, but a satisfying one.

As part of the Mobility Team working on rebuilding a better digital experience for the brand's traditional customers, the main pain points to deal with were the inconsistency of user flows and the legacy of a web-based interface.

Having to cater for multiple markets, each with its own business rules, all sourcing from the same app, required some skilful adaptive design strategy. Having the required knowledge on handoff and working closely with excellent developers we were able to deliver clean layouts with a fairly complex logic.

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